Video Marketing

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If you’re completely unfamiliar with video marketing, you’re bound to make quite a few mistakes along the way.

That’s why I decided to put this guide together. I’ve pinpointed the 7 most crucial components of any successful video marketing campaign.

The sooner you master these, the sooner you’ll be on your way to dominating the digital media landscape with your amazing video content.

Feel free to hop around the list below if you see anything that you’re worried about specifically.

Once you’ve done that, I recommend you come back and read the entire article from the beginning.

Even if you think you’ve got everything else handled, I’m sure that my breakdown will present you with some fresh insights.

Make a plan (and track it)
Go with what you know
Start creating
Search matters
Team up with influencers
Use ads to their full potential

Influencer Marketing

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Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which allows you to expand your reach across your buyer personas.

Examples of these channels include social media, blogs, columns, digital and print ads, and television. Influencer marketing is increasingly more popular among businesses these days because traditional advertising has become less effective in attracting leads and customers.

Influencer marketing works because it uses tactics like word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy. Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use.

Before we dive into the different types of influencers, let’s review the difference between a brand influencer and a brand ambassador, as they’re often confused terms.  

Voice Search

You’ve all heard the postulations. Voice search is the new organic search. Voice search will be the death of SEO. Voice search will seize your house, your assets, and set your dog loose to roam the neighborhood. The hoopla is at an all-time high—but how much of what you’re hearing is data-backed? Here at WordStream, we’re all about the facts. And nothing nails down the facts a movement like cold, hard statistics.

General Voice Search Statistics

1. 50% of all searches will be voice searches by 2020, per comScore. (Is it even a post about voice search if you don’t lead with this stat??)

2. About 30% of all searches will be done without a screen by 2020, per Gartner.

3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022.

4. There will be an estimated 21.4 million smart speakers in the US by 2020, per Activate.

5. The voice recognition market will be a $601 million industry by 2019, per Technavio.

6. One-in-six Americans (16%) own a voice activated smart-speaker, per Edison Research and NPR.

7. As of January 2018, there were an estimated one billion voice searches per month, per Alpine.AI.

Interactive Content

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You probably know a thing or two about creating good content. Perhaps you dabble on your own blog or write for your company. There’s a good chance you’re already creating more content in 2015 than you did in 2014.

That’s the challenge. We’re all content creators trying to reach an audience.

To stand out from the crowd, we need to be more interesting, interactive, and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing.

What is Interactive Content Marketing?

Interactive content marketing (I’ve also found it called “marketing apps”) is not a groundbreaking new format. It is just a category of content marketing that is currently taking shape, and brands are just beginning to experiment with it.

Think of a survey tool or an interactive infographic. Interactive content is any user experience (commonly a web-based tool or microsite) that has an interactive element and allows the user to participate in the content and find out some useful answers or results. The best examples of interactive content marketing solve problems first and are content marketing campaigns second.


Block Chain

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Blockchain travelled a rocky road in 2018 but is still hotly tipped as a technology with huge potential for transforming business and day-to-day life.

The past year saw huge drops in value for its flagship use case – cryptocurrency Bitcoin – and reports that many pilot programmes are failing to show true value. However, many big players including IBM and Walmart are continuing to push ahead, confident it can provide real value for organisations in need of innovative solutions around record keeping and secure recording of transactions.     

So, here are my five predictions for how we’re likely to see blockchain use growing and continuing to make headlines – although they may be slightly less hyperbolic – in 2019.

Less Hype and Scams, More Substance

Any new technology has the potential to attract snake-oil salesman, and perhaps blockchain attracted more than most. This meant that 2018 saw regulators stepping in, meaning that those offering “miracle solutions” and get-rich-quick schemes built (or not built) on blockchain should be far less visible in the next 12 months.

What we should see instead is results of more considered, mature endeavours in the blockchain arena. Businesses such as Walmart that is investing in solutions designed to shore up food safety standards in the wake of crises such as 2018’s E. Coli outbreak. Walmart’s solution means anyone involved in the supply of certain products will be able to trace individual items back to the farm where they were grown, using a tamper-proof distributed database.  

Amazon is also announcing blockchain projects for this year – with two blockchain initiatives aiming to enable its AWS customers to take advantage of distributed ledger technology in their own projects.

With big players like those two (and others) entering the game, it seems certain that blockchain will start to demonstrate that it can bring real value during 2019.


Autonomous Mobile Robots (AMRs) are the latest innovation that have been transforming traditional robot tasks through increased flexibility and diversified applications, including their unique ability to navigate in an uncontrolled environment with a higher level of understanding.

Companies in every industry are investigating how AMRs can help them, as evidenced by the sold-out Autonomous Mobile Robot Conference our trade association sponsored in 2019 in Louisville, KY. Our next event will be on June 9, 2020, in Boston.

As ecommerce expands, there’s a greater need for rapid fulfillment. It’s hard for companies like Amazon and Walmart to hire enough people to ensure consumers get their products on time, especially during the holiday season. The growing demand can’t be met without automating.

AMRs also keep the supply chain moving faster in manufacturing facilities, and are playing an increasing role in retail environments for tasks like shelf scanning and floor cleaning